Behind TiK® is a video series for hearing care professionals who want to understand why the TiK® custom hearing system was created. Across six episodes, we take you behind the scenes at Hörluchs® – from the initial idea through development, audiology and manufacturing, to the question of how premium hearing care can become more efficient and predictable in everyday practice.


Behind TiK® is a video series for hearing care professionals who want to understand why the TiK® custom hearing system was created. Across six episodes, we take you behind the scenes at Hörluchs® – from the initial idea through development, audiology and manufacturing, to the question of how premium hearing care can become more efficient and predictable in everyday practice.

The development of TiK® in six episodes
Each episode tells part of the story – from the initial idea to the finished in-the-ear hearing system. This gives you the complete picture of a system that makes premium fittings simpler, faster, and more reliable for you.

EPISODE 1
The Future of Hearing Acoustics
Demand is rising, skilled professionals are in short supply, and differentiation is becoming more difficult. How can hearing aid acousticians offer premium fittings cost-effectively? Episode 1 examines the question that led to TiK®.

EPISODE 2
The decision for the best sound
Why would an earmold lab develop its own hearing system? This episode shows the expertise and strategic considerations behind this decision – and why Hörluchs® deliberately chose a different path.

EPISODE 3
Craftsmanship Begins with the Hearing Aid Acoustician
A high-quality fitting does not begin in the lab. This episode shows why consultation, ear impression taking, audiology, and data capture form the foundation for later success.

EPISODE 4
Titanium Manufacture
Why does Hörluchs® rely consistently on titanium? See the manufacturing process, the technical background, and the reasons why titanium was defined as the standard for TiK® – not as an option, but as the benchmark.

EPISODE 5
Premium Without the Wait
A four-day delivery time sounds simple. Behind this promise, however, lie numerous processes, quality checks, and perfectly coordinated workflows. This episode shows how speed and quality are brought together.

EPISODE 6
New Opportunities for Hearing Aid Acousticians
What changes when premium becomes predictable? The final Behind TiK® episode shows the effects on the day-to-day work of the specialist store, new positioning opportunities, and the role premium can play in hearing acoustics.

The people behind TiK®
In Behind TiK®, the people who develop, manufacture and use TiK® in practice share their insights. They provide a look into their respective areas, from management, technology, audiology and 3D manufacturing to marketing and modelling. This internal perspective is complemented by insights from the specialist retail environment: As a TiK® Premium Partner, master hearing care professional Jana Ritter contributes the requirements of everyday work in a specialist hearing care practice.