Behind TiK® is a video series for hearing care professionals who want to understand why the TiK® custom hearing system was created. Across six episodes, we take you behind the scenes at Hörluchs® – from the initial idea through development, audiology and manufacturing, to the question of how premium hearing care can become more efficient and predictable in everyday practice.

Maßgefertigtes TiK® TITAN blue Hörsystem aus Titan von Hörluchs®, High-End Im-Ohr-Hörgerät in modernem Design.

Behind TiK® is a video series for hearing care professionals who want to understand why the TiK® custom hearing system was created. Across six episodes, we take you behind the scenes at Hörluchs® – from the initial idea through development, audiology and manufacturing, to the question of how premium hearing care can become more efficient and predictable in everyday practice.

Behind TiK® Videoserie
Episode 1 und 2 Release
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The development of TiK® in six episodes

Each episode tells part of the story – from the initial idea to the finished in-the-ear hearing system. This gives you the complete picture of a system that makes premium fittings simpler, faster, and more reliable for you.

EPISODE 1

The Future of Hearing Acoustics

Demand is rising, skilled professionals are in short supply, and differentiation is becoming more difficult. How can hearing aid acousticians offer premium fittings cost-effectively? Episode 1 examines the question that led to TiK®.

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EPISODE 2

The decision for the best sound

Why would an earmold lab develop its own hearing system? This episode shows the expertise and strategic considerations behind this decision – and why Hörluchs® deliberately chose a different path.

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EPISODE 3

Craftsmanship Begins with the Hearing Aid Acoustician

A high-quality fitting does not begin in the lab. This episode shows why consultation, ear impression taking, audiology, and data capture form the foundation for later success.

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EPISODE 4

Titanium Manufacture

Why does Hörluchs® rely consistently on titanium? See the manufacturing process, the technical background, and the reasons why titanium was defined as the standard for TiK® – not as an option, but as the benchmark.

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EPISODE 5

Premium Without the Wait

A four-day delivery time sounds simple. Behind this promise, however, lie numerous processes, quality checks, and perfectly coordinated workflows. This episode shows how speed and quality are brought together.

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EPISODE 6

New Opportunities for Hearing Aid Acousticians

What changes when premium becomes predictable? The final Behind TiK® episode shows the effects on the day-to-day work of the specialist store, new positioning opportunities, and the role premium can play in hearing acoustics.

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The people behind TiK®

In Behind TiK®, the people who develop, manufacture and use TiK® in practice share their insights. They provide a look into their respective areas, from management, technology, audiology and 3D manufacturing to marketing and modelling. This internal perspective is complemented by insights from the specialist retail environment: As a TiK® Premium Partner, master hearing care professional Jana Ritter contributes the requirements of everyday work in a specialist hearing care practice.

Jana Ritter
Jana Ritter Hearing Care Professional & Practice Owner
Thomas Meyer
Thomas Meyer Managing Director & Owner
Martin Baumann
Martin Baumann Technical Operations Manager
Felix Ehrhardt
Felix Ehrhardt Head of Marketing
Daniel Winter
Daniel Winter Head of Sales Audiology
Felix Kerscher
Felix Kerscher Head of Audiology &
3D Manufacturing
Franziska Ziegler
Franziska Ziegler Head of 3D Modelling