Data Transmission Upon Contract Conclusion for Online Shops, Merchants, and Product Shipping

We only transfer personal data to third parties when it is necessary for contract processing, such as to companies entrusted with delivering the goods or to financial institutions responsible for payment processing. No further data transfer occurs unless you have explicitly consented to it. Your data will not be shared with third parties without your express consent, especially for advertising purposes.

The legal basis for data processing is Art. 6(1)(b) GDPR, which permits data processing for the fulfillment of a contract or pre-contractual measures.

---

Data Transmission Upon Contract Conclusion for Services and Digital Content

We only transfer personal data to third parties when it is necessary for contract processing, such as to financial institutions responsible for payment processing.

No further data transfer occurs unless you have explicitly consented to it. Your data will not be shared with third parties without your express consent, especially for advertising purposes.

The legal basis for data processing is Art. 6(1)(b) GDPR, which permits data processing for the fulfillment of a contract or pre-contractual measures.

---

Cookies

When you visit our website, we may store information on your computer in the form of cookies. Cookies are small files transmitted by an internet server to your browser and saved on your hard drive. Only the internet protocol address is stored, not personal data. The information stored in the cookies allows us to automatically recognize you on your next visit to our website, facilitating your usage.

Of course, you can also visit our website without accepting cookies. If you do not want your computer to be recognized during your next visit, you can refuse the use of cookies by changing your browser settings to “reject cookies.” Instructions on how to do this can be found in your browser’s user manual. However, rejecting cookies may limit the functionality of certain areas of our website.

---

Analysis Tools and Third-Party Tools

When visiting our website, your browsing behavior may be statistically analyzed. This is done using analysis programs. The analysis of your browsing behavior is usually anonymous, meaning it cannot be traced back to you.

You can object to this analysis or prevent it by not using certain tools. Detailed information about this can be found in the following privacy policy.

You will be informed about objection options in this privacy policy.

Google

Google AdSense

This website uses Google AdSense, a service for embedding advertisements provided by Google Inc. (“Google”). The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google AdSense uses “cookies,” which are text files stored on your computer that enable an analysis of website usage. Google AdSense also uses “web beacons” (invisible graphics). These web beacons allow for the evaluation of visitor traffic on this website.

The information generated by cookies and web beacons about the use of this website (including your IP address) and the delivery of advertising formats is transmitted to a Google server in the USA and stored there. This information may be passed on by Google to its contractual partners. However, Google will not merge your IP address with other data stored by Google.

The storage of AdSense cookies is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in analyzing user behavior to optimize both its web offering and advertising.

You can prevent the installation of cookies by configuring your browser settings accordingly. However, please note that in this case, you may not be able to use all functions of this website to their full extent. By using this website, you consent to the processing of data collected about you by Google in the manner and for the purposes described above.

---

Google Analytics Remarketing

Our websites use the functions of Google Analytics Remarketing in conjunction with the cross-device capabilities of Google AdWords and Google DoubleClick. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

This function enables the advertising target groups created with Google Analytics Remarketing to be linked with the cross-device capabilities of Google AdWords and Google DoubleClick. This allows interest-based, personalized advertising messages that have been tailored to you based on your previous usage and browsing behavior on one device (e.g., smartphone) to be displayed on another of your devices (e.g., tablet or PC).

If you have given the appropriate consent, Google links your web and app browsing history with your Google account for this purpose. This enables the same personalized advertising messages to appear on every device on which you log in with your Google account.

To support this function, Google Analytics collects Google-authenticated user IDs that are temporarily linked to our Google Analytics data to define and create target groups for cross-device advertising.

You can permanently opt-out of cross-device remarketing/targeting by disabling personalized advertising in your Google account. To do this, follow this link: https://www.google.com/settings/ads/onweb/.

The aggregation of collected data in your Google account is based solely on your consent, which you can give or revoke at Google (Art. 6(1)(a) GDPR). For data collection processes that are not merged into your Google account (e.g., because you do not have a Google account or have objected to the merging), the data collection is based on Art. 6(1)(f) GDPR. The legitimate interest arises from the website operator’s interest in the anonymized analysis of website visitors for advertising purposes.

Further information and Google’s privacy policy can be found at: https://www.google.com/policies/technologies/ads/.

Google AdWords and Google Conversion Tracking

This website uses Google AdWords, an online advertising program from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).

As part of Google AdWords, we use conversion tracking. When you click on a Google advertisement, a cookie is set for conversion tracking. Cookies are small text files that your internet browser stores on your computer. These cookies expire after 30 days and do not serve to personally identify users. If a user visits specific pages of this website and the cookie has not expired, Google and we can detect that the user clicked on the advertisement and was redirected to this page.

Each Google AdWords customer receives a unique cookie. Cookies cannot be tracked via the websites of AdWords customers. The information collected using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their advertisement and were redirected to a page with a conversion tracking tag. However, they do not receive information that personally identifies users.

If you do not wish to participate in tracking, you can opt-out by easily disabling the Google conversion tracking cookie through your internet browser under user settings. In this case, you will not be included in the conversion tracking statistics.

The storage of “conversion cookies” is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in analyzing user behavior to optimize both its web offering and advertising.

More information about Google AdWords and Google Conversion Tracking can be found in Google’s privacy policy: https://www.google.de/policies/privacy/.

You can configure your browser to notify you when cookies are set and allow cookies only in specific cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. Disabling cookies may limit the functionality of this website.

---

Google reCAPTCHA

We use “Google reCAPTCHA” (hereafter “reCAPTCHA”) on our websites. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).

reCAPTCHA is used to check whether data entry on our websites (e.g., in a contact form) is performed by a human or an automated program. To achieve this, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis starts automatically as soon as the website visitor enters the site. For the analysis, reCAPTCHA evaluates various information (e.g., IP address, the time the visitor spends on the website, or the user’s mouse movements). The data collected during the analysis is forwarded to Google.

The reCAPTCHA analyses run entirely in the background, and website visitors are not notified that an analysis is taking place.

The data processing is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in protecting its web offers from abusive automated spying and SPAM.

Further information about Google reCAPTCHA and Google’s privacy policy can be found at the following links:

• https://www.google.com/intl/de/policies/privacy/
• https://www.google.com/recaptcha/intro/android.html

Google Analytics with Anonymization Function

We use Google Analytics, a web analytics service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA (hereafter “Google”), on our website. Google Analytics uses “cookies,” which are text files stored on your computer that enable an analysis of how you use the website.

The information generated by these cookies, such as the time, location, and frequency of your website visits, including your IP address, is transmitted to and stored by Google on servers in the United States.

We use Google Analytics with the extension “_gat._anonymizeIp” on our website. This ensures that Google truncates and anonymizes your IP address within member states of the European Union or other parties to the Agreement on the European Economic Area before transmission.

Google uses this information to evaluate your use of our website, compile reports on website activity for us, and provide other services related to website and internet usage. Google may also transfer this information to third parties if required by law or if these third parties process the information on behalf of Google.

According to Google, your IP address will not be merged with other data held by Google under any circumstances. You can prevent the installation of cookies by configuring your browser software accordingly; however, please note that doing so may limit the functionality of this website.

---

Deactivation Browser Add-On

Google offers a deactivation browser add-on for the most common browsers, giving you more control over the data Google collects from the websites you visit. The add-on informs the JavaScript (ga.js) of Google Analytics not to transmit any information about your website visit to Google Analytics. However, the browser add-on does not prevent information from being transmitted to us or other web analytics services we may use.
More information on installing the browser add-on is available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

If you visit our site using a mobile device (smartphone or tablet), you can alternatively click this link to prevent Google Analytics from tracking your activity on this website in the future. This action sets an opt-out cookie in your browser, valid only for this browser and domain. If you clear cookies in your browser, the opt-out cookie will also be deleted, requiring you to click the link again.

---

Cross-Device Remarketing with Google Analytics

If you have agreed to have your web and app browsing history linked to your Google account and that information from your Google account may be used to personalize ads, Google uses your data in conjunction with Google Analytics data to create target audience lists for cross-device remarketing.

Google Analytics initially collects your authenticated Google ID on our website, which is linked to your Google account (i.e., personal data). Google Analytics then temporarily links your ID with your Google Analytics data to optimize our target audiences.

---

IP Anonymization

We have enabled IP anonymization on this website. This ensures that Google truncates your IP address within member states of the European Union or other parties to the Agreement on the European Economic Area before transmitting it to the United States. Only in exceptional cases is the full IP address transmitted to a Google server in the US and truncated there. On behalf of the operator of this website, Google uses this information to evaluate your usage of the website, compile reports on website activity, and provide additional services related to website and internet usage to the website operator.

The IP address transmitted by your browser as part of Google Analytics is not merged with other Google data.

Browser Plugin

You can prevent the storage of cookies by adjusting your browser settings accordingly; however, please note that this may result in limited functionality of this website. Additionally, you can prevent Google from collecting and processing data generated by the cookie and related to your use of the website (including your IP address) by downloading and installing the browser plugin available at the following link:
https://tools.google.com/dlpage/gaoptout?hl=de.

---

Objection to Data Collection

You can prevent your data from being collected by Google Analytics by clicking on the following link. This sets an opt-out cookie that prevents the collection of your data during future visits to this website:
Disable Google Analytics

For more information on how Google Analytics handles user data, please refer to Google’s privacy policy:
https://support.google.com/analytics/answer/6004245?hl=de.

---

Contracted Data Processing

We have entered into a data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

---

Demographic Features in Google Analytics

This website uses the “demographic features” function of Google Analytics. This allows reports to be generated containing information on age, gender, and interests of site visitors. These data are derived from interest-based advertising by Google and visitor data from third-party providers. These data cannot be attributed to a specific person.

You can disable this function at any time via the ad settings in your Google account or prohibit the collection of your data by Google Analytics as described in the “Objection to Data Collection” section.

---

Google DoubleClick

DoubleClick by Google is a service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). DoubleClick uses cookies to present advertisements relevant to you. A pseudonymous ID is assigned to your browser to track which ads have been shown and which have been clicked. The cookies contain no personal information.

The use of DoubleClick cookies enables Google and its partner websites to serve ads based on previous visits to our or other websites on the internet. The information generated by cookies is transferred to and stored by Google on servers in the USA. Google complies with the privacy provisions of the “Privacy Shield” Agreement and is registered with the US Department of Commerce’s Privacy Shield Program.

By using our websites, you consent to the processing of the data collected about you by Google as described above. You can prevent the storage of cookies by adjusting your browser settings, but this may limit website functionality.

You can also prevent the collection of data generated by cookies and related to your website usage by Google by downloading and installing the browser plugin available at the following link under “DoubleClick Opt-Out”:
[Disable DoubleClick]

---

Google Maps

This website uses Google Maps to display maps and generate directions. Google Maps is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

By using Google Maps, you consent to the collection, processing, and use of automatically collected and entered data by Google, its representatives, or third parties.

The terms of use for Google Maps can be found here: https://www.google.com/intl/en/help/terms_maps.html.

Google’s privacy policy for Google Maps can be found here: https://www.google.com/policies/privacy/.

---

Google Web Fonts

For a consistent and attractive presentation of fonts, this site uses web fonts provided by Google. When you visit a page, your browser loads the required web fonts into its cache to display text and fonts correctly.

To do this, the browser you use connects to Google’s servers, making Google aware that your IP address accessed our website. The use of Google Web Fonts is in the interest of providing a consistent and appealing online experience, which constitutes a legitimate interest under Art. 6(1)(f) GDPR.

If your browser does not support web fonts, a default font will be used by your computer.

More information about Google Web Fonts can be found here:
https://developers.google.com/fonts/faq
Google’s privacy policy: https://www.google.com/policies/privacy/.

---

Facebook

Facebook Custom Audiences Pixels

We use the “Custom Audiences Pixel” provided by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”), to display interest-based ads to visitors of our website while they are on Facebook.

A pixel is implemented on our website, which establishes a direct connection to Facebook’s servers when you visit our site. Facebook is notified that you have visited our site, and Facebook associates this information with your personal Facebook user account.

For more information about Facebook’s data collection and usage, as well as your rights and privacy options, please refer to Facebook’s privacy policy:
https://www.facebook.com/about/privacy/.

If you wish to opt out of this connection with Facebook, click here: [OPT-OUT LINK]

---

Facebook “Sign in with Facebook”

We use components of the provider Facebook.com. Facebook is a service provided by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA.

We utilize the “Facebook Connect” function offered by Facebook. If you wish to use this feature, you will first be redirected to Facebook, where you will need to log in using your username and password. We do not have access to your login details.

Once logged in, Facebook informs you of the data that will be transferred to us (public profile, friends list, email address, and current location). You confirm this by clicking “OK.” Using the transferred data, we create your customer account. Your friends list is not stored by us, and no permanent connection between your customer account and your Facebook account is established.

For the purpose and scope of data collection and further processing and use of the data by Facebook, as well as your rights and privacy settings, please refer to Facebook’s privacy policy.

YouTube

Our website uses plugins from YouTube, a service operated by Google. The operator is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

When you visit a page on our site that includes a YouTube plugin, a connection is established with YouTube’s servers. This notifies the YouTube server about which pages of our website you have visited.

If you are logged into your YouTube account, you allow YouTube to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.

The use of YouTube is in the interest of providing an attractive presentation of our online offers, which constitutes a legitimate interest under Art. 6(1)(f) GDPR.

More information on how user data is handled can be found in YouTube’s privacy policy:
https://www.google.de/intl/de/policies/privacy.

---

Twitter

Twitter Recommendation Components

We use components from Twitter, a service provided by Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA.

Whenever you access a page on our website that includes such a component, your browser retrieves the component from Twitter, and Twitter is informed about which specific page of our website you are visiting.

We have no control over the data collected by Twitter or the extent of this data collection. Based on our understanding, Twitter collects the URL of the visited page and the user’s IP address, but this information is used only to display the Twitter component.

More information can be found in Twitter’s privacy policy:
http://twitter.com/privacy.

Additionally, the Twitter “Twitter-Syndication” service may embed tweets from our Twitter account into our pages. Loading the page may result in your browser sending personal data such as IP addresses or cookies to Twitter or other social services.

You can adjust your privacy settings in your Twitter account under:
http://twitter.com/account/settings.

---

Twitter Plugins (Twitter Button)

Our website uses “social plugins” (“plugins”) from Twitter, operated by Twitter Inc., 1355 Market St., Suite 900, San Francisco, CA 94103, USA. The plugins are identifiable by a Twitter logo, such as the blue “Twitter bird.”

An overview of Twitter plugins is available here:
https://twitter.com/about/resources/buttons.

When you visit a page on our site containing such a plugin, your browser establishes a direct connection with Twitter’s servers. Twitter receives information that your browser accessed the corresponding page on our website, even if you do not have a Twitter profile or are not logged in.

This information (including your IP address) is transmitted from your browser directly to a Twitter server in the USA and stored there.

If you are logged into Twitter, Twitter can associate your visit to our site with your Twitter account. If you interact with the plugins, such as by clicking the “Tweet” button, this information is also transmitted directly to Twitter’s servers and stored there. The information is also displayed on your Twitter account and shared with your contacts.

For more details on data collection, further processing, and your privacy rights, see Twitter’s privacy policy:
https://twitter.com/privacy.

To prevent Twitter from directly associating data collected through our website with your Twitter account, log out of Twitter before visiting our website. You can also block Twitter plugins entirely using browser add-ons, such as the “NoScript” script blocker:
http://noscript.net/.

---

Instagram

Our website includes features from Instagram, operated by Instagram Inc., 1601 Willow Road, Menlo Park, CA 94025, USA.

If you are logged into your Instagram account, clicking the Instagram button allows you to link content from our website to your Instagram profile. This enables Instagram to associate your visit to our site with your user account.

We emphasize that we, as the website operators, have no knowledge of the content of the data transmitted or how Instagram uses it.

For more details, please refer to Instagram’s privacy policy:
https://instagram.com/about/legal/privacy/.

Conclusion of a Data Processing Agreement

We have entered into a “Data Processing Agreement” with MailChimp, obligating MailChimp to protect our customers’ data and refrain from disclosing it to third parties. You can view this agreement at the following link:
https://mailchimp.com/legal/data-processing-addendum/.

---

Encrypted Payment Transactions on This Website

In the near future, order platforms or online shops will be activated on our websites. If you are required to provide us with your payment data (e.g., bank account number for direct debit) after entering into a paid contract, this data will be necessary for payment processing.

Payment transactions using common payment methods (credit card, direct debit, instant transfer) are exclusively carried out via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the address bar in your browser switching from “http://” to “https://” and the lock icon in your browser bar.

With encrypted communication, your payment data cannot be intercepted by third parties during transmission.

---

Security

We have implemented technical and administrative safeguards to protect your personal data from loss, destruction, manipulation, and unauthorized access. All our employees and service providers working on our behalf are bound by the applicable data protection laws.

Whenever we collect and process personal data, the data is encrypted before transmission. This ensures that your data cannot be misused by third parties. Our security measures are continuously improved, and our privacy policies are regularly updated. Please ensure you have access to the latest version.

---

Data Subject Rights

You are welcome to contact us at any time to inquire about the personal data we store about you or to request that we correct or delete it. Additionally, you have the right to:

• Restrict processing (Art. 18 GDPR)
• Object to processing (Art. 21 GDPR)
• Data portability (Art. 20 GDPR)

For these matters, please contact us directly.

---

Changes to This Privacy Policy

We reserve the right to amend our privacy policies if necessary due to new technologies. Please ensure that you have access to the latest version. If fundamental changes are made to this privacy policy, we will announce them on our website.

---

Contact for Data Protection Matters

All interested parties and visitors to our website can reach us regarding data protection matters at:

Mr. Bernhard Bock
Projekt 29 GmbH & Co. KG
Ostengasse 14
93047 Regensburg
Tel.: +49 941 2986930
Fax: +49 941 29869316
Email: anfragen@projekt29.de
Website: www.projekt29.de

If our Data Protection Officer is unable to resolve your concerns to your satisfaction, you retain the right to file a complaint with the data protection supervisory authority responsible for your federal state.